Transparency in Marketing (Week 2)

We believe KEYSYS is the best software development company in Alabama & nobody knows it.

For the first week towards my goal to establish KEYSYS as the best software development company in Alabama from my Q1 OKRs, I published 3 articles in our blog & shared them across social media.

I am posting our analytics for each of these posts so I can gain a better insight into how these articles perform and how I can make improvements.

Transparency in Marketing

Article: /transparency-in-marketing

Linkedin Analytics:

• Impressions: 375
• Reactions: 13
• Click-through rate: 1.6%
• Comments: 0
• Shares: 4
• Clicks: 6
• Engagement Rate: 6.13%

Google Analytics:

• Sessions: 13
• New Users: 11
• Bounce Rate: 76.92%
• Pages / Session: 1.38
• Avg. Session Duration: 00:33

Our Commitment To Transparency

Article: /our-commitment-to-transparency

Linkedin Analytics:

• Impressions: 584
• Reactions: 25
• Click-through rate: 1.88%
• Comments: 2
• Shares: 9
• Clicks: 11
• Engagement Rate: 8.05%

Google Analytics:

• Sessions: 31
• New Users: 19
• Bounce Rate: 58.06%
• Pages / Session: 2.81
• Avg. Session Duration: 02:59

Client Spotlight: Acceptance Loan Company

Article: /client-spotlight-alc

Linkedin Analytics:

• Impressions: 378
• Reactions: 15
• Click-through rate: 1.59%
• Comments: 0
• Shares: 6
• Clicks: 6
• Engagement Rate: 7.14%

Google Analytics:

• Sessions: 15
• New Users: 5
• Bounce Rate: 66.67%
• Pages / Session: 1.47
• Avg. Session Duration: 01:51

It’s interesting to look at the analytics for these posts & see how the number of Shares on Linkedin correlate to the Impressions on the platform. Because of these numbers, I’m going to set 2 new goals for future articles.

1. Achieve at least a 2% click-through rate on Linkedin

I’m going to try experimenting with different featured images & adding a call to action to try & improve the click-through rate.

2. Each article will be shared by everyone on the team at KEYSYS

Increasing the number of shares should correlate to an increase in impressions, reactions, & hopefully clicks. 

Also this week I created these one-pagers for our Service Offerings: Live UI, Investigate & Estimate, & Solutions Architect. These documents should be helpful for our sales team as they are reaching out to our future clients.

Thanks for following along & if you have any suggestions on how to help us achieve any of these goals please let me know. Message me on LinkedIn here.