We believe KEYSYS is the best software development company in Alabama & nobody knows it.
My name is Case Morton & I am the CXO here at KEYSYS.
Since 2007 KEYSYS has been building software applications in Birmingham, Alabama.
For my past 7 years I’ve been at KEYSYS using design to help bring our clients’ visions to life. I’ve had the opportunity to work on so many great projects, but sharing this work & marketing ourselves has always been a challenge.
So this time around I’m taking a different approach.
I’m going to document everything I can to show how KEYSYS is the best software development company in Alabama.
Week One : My OKRs
As a company, we are establishing Objectives & Key Results (OKRs) for each department that will allow us as a team to set measurable & actionable goals.
In my role as Chief Experience Officer, these are my OKRs
Establish KEYSYS as the Best Software Development company in Alabama
Establish KEYSYS as the best Software Development company in Alabama
How will I do this?
1. Organically reach the 1st page of Google results for ‘Best Software Development Company in Alabama’
- Currently: N/A
- Goal: 1st page of Google results for ‘Best Software Development Company in Alabama’
Current stats for KEYSYS.io :
- Domain Authority Score – 16
- Linking Root Domains – 65
- Ranking Keywords – 74
- Spam Score – 3%
Basically, all these numbers mean we’re really hard to find on the internet. Being fully transparent, I don’t know everything it will take to achieve this goal. But I know a combined effort of SEO & content creation will be needed. You’ll just have to follow along with me as I figure this one out. It can’t be that hard, right?
Some ideas in my pipeline:
- Create a downloadable eBook on Software Development
- Build content for each of our industries of focus & case studies
- Promote our technical partnerships with AWS & Snowflake
- Promote our unique software development services
Live UI – We can meet with clients over Zoom to bring their ideas to life through real-time, collaborative design.
Investigate & Estimate – We identify the scope, requirements, & timeline for a project. This provides clients with confidence in their project’s estimate.
Solutions Architect – One of our Software Architects looks under the hood of a business to find ways to solve their unique problems & inefficiencies, potentially with software.
2. Reach the top local placement on B2B business directory websites Clutch & Upcity through case studies & client reviews.
B2B directory websites like these help clients find reputable & credible companies to work with in their area.
I plan to reach this goal by sharing case studies of our projects & asking clients to review our work on these platforms.
3. Achieve the most 5-star Google Business reviews for Software Development in Birmingham, AL
- Currently: 6 reviews
- Goal: 16 reviews
4. Grow our Linkedin following by 1,000 followers
- Currently: 1,543 followers
- Goal: 2,543 followers
- Click here to follow us on Linkedin here
We’ve found Linkedin to be the best place to share our work with potential clients. By sharing valuable & interesting content we hope to broaden this audience as people become interested in what we’re doing.
Expand KEYSYS.io from an online brochure, into an idea-driven website
Expand KEYSYS.io from an online brochure, into an idea-driven website.
How will I do this?
Well, you’re already reading my first step towards this goal. Creating, documenting, & sharing a behind-the-scenes view of how KEYSYS operates will be a constant work in progress.
On a day-to-day basis, we have leadership meetings, book clubs, one-on-one mentoring, & so much more going on to help grow our company & the people that work with us. I’m going to do my best to share our experiences, successes, failures, & really anything I can to share our breadth & depth of knowledge.
Thanks for following along & if you have any suggestions on how to help us achieve any of these goals please let me know. Message me on LinkedIn here.